Journey App Launch

Designed a suite of marketing graphics to promote the launch of the Journey Church app, targeting the congregation and wider community. The project focused on creating visually engaging print and digital materials to drive app downloads and user adoption.

Overview

Client
Journey Church Orlando

Tools
Adobe Illustrator, Adobe Photoshop

Role
Graphic Designer

Year
2025

Project Goals

  • Create compelling promotional graphics for print and digital platforms to maximize app awareness.

  • Design visually consistent materials to reinforce the Journey Church brand and app identity.

  • Produce assets that encourage app downloads and user engagement.

  • Developed a range of promotional materials (posters, social media graphics, website banners, announcement slides) intended to contribute to a significant increase in app downloads within the first month.

  • Designed visually engaging social media campaigns, correlating with a notable increase in online engagement (likes, shares, comments) on app-related posts, and a perceived increase in app store traffic.

  • Created a consistent visual language across all marketing materials to strengthen the app's brand recognition and user adoption, potentially contributing to a measurable rise in daily active users within the first few weeks.

Results