Culture Conference

Developed a cohesive brand identity for the 2024 Culture Conference ("Deep & Wide"), targeting young adults. Project included logo, print, and digital graphics aimed to maximize engagement and recognition

Overview

Client
Culture Conference

Tools
Adobe Illustrator, Adobe Photoshop

Role
Brand Designer, Graphic Designer

Year
2024

  • Design promotional materials to drive increased pre-registration.

  • Create compelling digital assets to boost social media engagement.

  • Deliver a comprehensive suite of branded assets including logo, print collateral, and digital templates for consistent conference branding.

Project Goals

  • Designed promotional materials (posters, social graphics, emails) intended to contribute to a significant increase in pre-registration compared to the previous year.

  • Created branded social media content, resulting in a doubling of social media engagement (likes, shares, comments) on promotional posts, which correlated with higher attendance compared to the previous year.

Results